TrusTrace, a global leader in supply chain traceability and compliance, today announced a strategic partnership with Åhléns, one of Sweden’s most iconic retail brands, to enhance traceability, improve sustainability risk management, and streamline compliance across its value chain.

Following a period of renewed focus on restoring profitability and establishing a stronger foundation for the future, Åhléns is now accelerating its sustainability agenda. As part of this next phase, the company has selected TrusTrace to help deepen visibility into the supply chain, strengthen risk mitigation, and streamline adherence to emerging European sustainability regulations.

“We look forward to sharpening our sustainability work even further with this collaboration,” said Nina Vikkula, Head of Sustainability at Åhléns AB. “This partnership gives us a clearer picture of our impact, helps us understand and manage our risks, and strengthens our ability to make informed decisions for a more sustainable business.”

TrusTrace’s AI-integrated traceability platform will support Åhléns in mapping and analyzing sustainability data across multiple tiers of the supply chain, enabling a more structured, scalable, and data-driven approach to due diligence and regulatory compliance.

“Åhléns’ commitment to deepening its sustainability practices signals an important shift toward data-backed accountability in the retail industry,” said Shameek Ghosh, CEO and Co-Founder of TrusTrace. “Our platform will enable Åhléns to centralize supplier data, enhance visibility, and proactively manage risks as regulations evolve. We’re proud to support Åhléns on this journey and help future-proof their sustainability and compliance efforts.”

The partnership reflects a broader industry movement toward stronger traceability infrastructure, particularly as the EU introduces new legislation requiring brands to demonstrate robust due diligence, transparent data collection, and responsible sourcing.

About TrusTrace

TrusTrace offers a market-leading platform for supply chain traceability and compliance, enabling global brands and suppliers to standardize how supply chain and material traceability data is captured, digitized and shared.

Through its AI-enhanced platform, TrusTrace empowers brands to collect and validate primary supply chain data, streamlining risk management, regulatory compliance, product claims, footprint calculations, and enabling confident, transparent sharing of product origin and impact.

Trusted by many of the world’s most ambitious brands, TrusTrace has been recognized as a Top Innovator supporting the UN Sustainable Development Goals by the World Economic Forum. The company is headquartered in Stockholm, Sweden, with offices in India, France, and the United States. Learn more at www.trustrace.com.

About Åhléns

Founded in 1899, Åhléns is one of Sweden’s most recognized retail brands, with 52 department stores across the country and a thriving e-commerce platform, åhlens.se. Åhléns offers a curated mix of quality brands across fashion, home, beauty, and children’s products, serving approximately 60 million visitors each year. Åhléns has a turnover of approximately 4.9 billion SEK and the company employs around 3,000 team members and includes Åhléns Outlet and Designtorget as subsidiaries. Åhléns is majority-owned by Ayad Al-Saffar, who also serves as the company’s CEO. Learn more at www.ahlens.se.

INDEPENDENT NEWS IS IMPORTANT.

PLEASE GIVE WHAT YOU CAN: PayPal.Me/clevergreensolutions

Enjoy reading Eco Voice? Please help us by purchasing a GIFT Voucher or send one to a friend and encourage people to purchase trees or seeds via The Native Shop – www.nativeshop.com.au