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Nowadays, we are constantly bombarded by all types of advertising and marketing that try to convince us what is the best for us: from what we have to eat to be healthy, where we have to go out to be trendy to how to dress to make sure we are in the frontline of fashion. However, I don’t know about you, but I am gradually feeling more oppressed by this desire to standardise people, to make me look like Madame Tout le Monde (Madame everyone) without even considering what I like, my personality or my current cravings.

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