• The AU$4.65m donation is Who Gives A Crap’s biggest donation milestone since #ToiletPaperGate
• Who Gives A Crap have helped their partners give almost a million people access to improved WASH services in 2023 alone
• Who Gives A Crap donates 50% of its profits to help ensure everyone in the world has access to clean water and a toilet

Who Gives A Crap has announced a massive AU$4.65m donation, supporting their goal of giving everyone in the world access to clean water and a toilet. Driven by its purpose-led mission, the Australian brand is using half its profits to fund water, sanitation and hygiene initiatives, which in 2023 alone helped support over 845,000 people worldwide.

With this donation, Who Gives A Crap’s has raised over AU$18 million in total, cementing its impact as a social enterprise committed to change. By embedding social good into everyday purchases, Who Gives A Crap has created a way for customers to contribute to a global cause, setting a precedent for businesses everywhere.

Working in partnership with a group of nonprofits, including WaterAid Australia, Fresh Life, and Water For People, Who Gives A Crap has helped support some of the world’s most vulnerable communities to get access to clean water and toilets.

Amidst the cost-of-living crisis, this significant donation demonstrates how consumers are still seeking to do good, even with tighter pockets. Paving the way for other social enterprises, Who Gives A Crap has showcased the value of providing easy ways to give back to others.

Who Gives A Crap’s latest contribution is second only to its AU$5.85 million donation in 2020, as a result of #ToiletPaperGate. A testament to the growth of Who Gives A Crap into international markets and the introduction of new products including garbage and pet bags, and limited edition collections.

With billions of people without access to clean water and a toilet, Who Gives A Crap has been delivering global impact since CEO and co-founder Simon Griffiths raised its first AU$50K via a world-first crowdfunding approach – sitting on a toilet for 50 hours, while live streaming it.

Griffiths says putting purpose at the heart of the business was a no-brainer for him and his co-founders Danny Alexander and Jehan Ratnatunga.

“Everyone deserves access to clean water and a toilet. Everyone. I’d like to shout out to all of our customers who have welcomed us into their bathrooms over the years, and who have helped us deliver real impact through the incredible work our impact partners do.

“Their contribution isn’t a drop in the ocean – it got us to a whooping $18m today, simply by getting consumers to buy eco-friendly essential products like toilet paper.

“This donation is a testament to our business model, and something we hope inspires other businesses to consider. Imagine a world where even more brands donated a significant chunk of their profits to help solve huge social issues.”

Who Gives A Crap’s Head of Impact Robin Cho echoes Griffith’s sentiment, reiterating the importance of providing people with proper sanitation:

“Inadequate sanitation and clean water can affect a myriad of things, including people’s health and safety, education, and the environment.

“By increasing people’s access to toilets and providing them with clean water, we are doing much more than just saving lives but helping girls go to school, fight systemic injustice and protect the planet.

“There is a lot more work to be done, but through this donation, we’re even closer to our goal of giving everyone access to clean water and toilets. We couldn’t have done this without our Who Gives A Crap community.”

Who Gives A Crap’s unique profit-for-purpose business model, saw the social enterprise ranked as Australia’s top corporate giver in 2024*.

For more information about Who Gives A Crap’s impact,  head to https://au.whogivesacrap.org/pages/our-impact or, follow Who Gives A Crap on Instagram @whogivesacraptp.

*Who Gives A Crap was ranked the top Australian corporate giver listed by percentage of profits per Forbes Australia in August 2024.

About Who Gives A Crap

Who Gives A Crap is a B Corp certified business, recognised for the highest levels of environmental and social impact. Their products are eco-friendly, made using recycled and sustainably managed sources that are FSC^® Chain-of-Custody certified (C190271) and delivered to nearly 40 countries with complimentary carbon-neutral shipping.

The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of its profits to clean water and sanitation non-profits worldwide. To date, Who Gives A Crap has raised over AU$18 million to partners around the world that work with local communities to improve access to water, toilets and hygiene solutions. The company strives to continually reduce its environmental footprint whilst helping billions of people in need.

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