How the platform’s popularity is exerting an impact on the news cycle
With vertical video formats revolutionising how journalism is created and consumed, comms teams must adapt their strategies when seeking media coverage.
Our latest report dives into millions of TikTok posts from journalists in the ANZ regions and beyond, exploring the profound impact this format has had on the evolution of journalism, from content choices to consumption habits.
Key Insights You’ll Learn:
- Why TikTok journalism has exploded in popularity and how it shapes public and media interest
- The most influential journalists on the platform and the audiences they attract
- How TikTok journalism is transforming ‘hard news’ coverage, including elections and global politics into something closer to news as entertainment
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