Good & Fugly co-founder, Richard Touirno
Daily essentials alongside food-waste-fighting produce boxes delivered direct to consumers’ doors
Food-waste-fighting social enterprise Good & Fugly is closing out a huge year with the launch of its ‘Fugly Extras’ offering – a selection of delicious daily essentials that will allow customers to put off their supermarket run and extend the life and versatility of Good & Fugly’s produce boxes with a variety of new ingredients.
Fugly Extras launches on December 7th via www.goodandfugly.com.au and will initially include six pantry staples; eggs, milk, coffee beans, honey, peanut butter, and cookies. Each product has been carefully selected to align with Good & Fugly’s ethos and to deliver maximum value and optimal flavour to consumers. Fugly Extras will be available as add-ons to any produce box purchased, with no additional service or delivery fee.
Good & Fugly co-founder, Richard Touirno, has been on the lookout for other ways to simplify the shopping experience for Good & Fugly’s customers and he is excited to be working with a range of local like-minded brands to bring the Fugly Extras range to life.
Tourino said, “Our customers were looking for ways to put off that expensive supermarket shop, and the inclusion of Fugly Extras enables them to do just that. Fugly Extras extends the life of their boxes by taking care of the essentials and enabling them to build on the value of their box while encouraging pantry shopping.”
The launch of Fugly Extras caps off Good & Fugly’s biggest year yet, with seven location launches throughout the year, including Gold Coast, Sunshine Coast, Central Coast, Blue Mountains, Wollongong, Geelong, and the Mornington Peninsula. The local Sydney startup now services over 500 postcodes down Australia’s East Coast with the team having delivered over 800,000 kgs of quirky fruit & veg to consumers since launching in 2020.
Fugly Extras Shopping List:
- Eggs: Free-range, cruelty-free eggs from local suppliers with a focus on happy hens.
- Happy Happy Soy Boy & Happy Happy Oat Oat Oat Milks: Delightful milk alternatives committed to ethical and wholesome production. Produced by a totally carbon neutral company, Happy Happy Foods.
- Kingswood Coffee Beans: Kingswood Coffee’s signature milk blend is rich and chocolatey with caramel sweetness.
- Sunny Times Honey: A one-of-a-kind, all-natural honey produced on certified organic farms.
- Worthy Cause Cookies: Each cookie produced by this amazing company has been baked by someone who, through disability or disadvantage, has not been able to find long-term employment elsewhere. These cookies mean self- confidence, training, a stable income and, ultimately, a career for many Australians.
- Mayvers Smooth Peanut Butter: A deliciously tasty peanut butter with all ingredients sourced from local Queensland farmers.
