Both Google searches and social media marketing have sky-rocketed in the last 5 years which means that more people are searching for information or looking to transact online. It also means that the competition is getting stronger, so you need to boost your digital marketing strategies to optimize your website.
More website developers are focusing on the ways they can generate and sustain organic traffic. Organic traffic takes a little bit longer to produce optimized results compared to paid traffic; however, it can support higher rankings in the search engines over a much longer period.
To help you drive more traffic to your website or social media pages, you can rely on the professional SMM services Los Angeles marketing professionals can provide. Let’s start by looking at the importance of SMO Company in Los Angeles.
Reasons for Business to Incorporate SEO and SMM
When your customers are looking for information, they’ll use the search engines such as Google and a list of websites related to their search will be generated. In today’s age of social media, when people are looking for reviews on products, for example, they may use social media rather than a general search or website to read client reviews. To drive social media customers to your website, you need a great social media marketing and optimization campaign.
The process of successful marketing starts with SEO. Through search engine optimization, you can increase the online visibility of your website while social media helps you to connect with your target audience. By adding SMM to your online marketing strategy, you can further improve your brand awareness and reputability by interacting with customers online.
Combining SEO and SMM
You may be apprehensive about combining the process of SEO and SMM but when performed correctly, it can produce powerful results that dramatically increase your visibility, rankings, and traffic. The trick is to get these two marketing strategies to complement and not detract from one another.
Creating Backlinks
Backlinks from high authority websites are one of the best ways to improve your optimization but when it comes to social media, the ‘no follow’ rules concerning backlinks could make linking in Facebook or Instagram posts a waste of time.
The reason that websites are encouraged to create and share links in social media is that it provides an incredible opportunity to expose and share content with many people. When you produce content that other websites find valuable, they will link to it. So, while direct links in social media posts that you create may be ignored by the search engines, by sharing it with other users and having other websites link to it, can create a significant following. The secret to success is ensuring that your social media posts are reached by your target audience.
One of the best ways to gain the attention of prominent social media influencers when creating and posting content is to tag them in a post. Ensure that you create relatable and relevant content, then tag their main web page or add the post to related groups. Encourage people to follow your content by asking questions from their opinions, likes and dislikes, to their interests. You want to motivate people to leave comments and to share the posts so more online users and followers are exposed to it and inclined to share, repost, or tag them.
Use Organic Search to Increase Click-Through Rates
Today, getting to the first page of the search engine rankings is not enough. While it certainly places your website in a desirable position, you need to establish a brand so that online visitors want to learn more about it and click your links to your website and social media pages.
When people learn about your brand through social media and they find it in a Google search, they’ll be compelled to follow your links and visit your web pages rather than a website they’re unsure of. This means more click-through rates and organic optimization.
Sharing is Key to Successful Optimization
One of the most rewarding SMM strategies to help you drive organic traffic is to get more social media users to share your posts and pages.
You can include social media sharing buttons on your website where visitors can easily find it and interact with it.
Add attractive content with quality graphics that not only explain what the post is about but provide a visual appeal that captures the attention of potential customers or web visitors.
Use clever wording and introduce challenges or small social media competitions in which people are encouraged to share, repost, and like. One Twitter user challenged people online to help him reach 1000 followers within a week and he would follow them back. He doubled these numbers in only a few days. Posting content and comments that capture attention and get people interested in what you’re saying increases the probability of shares, more followers, and an organic approach to optimization.
For a professional, creative, and efficient approach to marketing, you can rely on SMM services Los Angeles optimization professionals can provide. Experts in organic search and traffic can help you improve the rank of your website along with improvements in traffic.
