The thing that really helps drive your business to the riches online – conversion.
Whether you provide a service or sell a product, if you have a website, it should convert for you. But then, does it come easy?
The global average ecommerce conversion rate for 2018 was 2.86%.
Now, the question: are you there yet? And if you are, can you do better?
Stay with me here. I have something for you.
3 CRO techniques to help you to the moon and back!
1. Target adequately
One thing that every marketing campaign in the world has to be is targeted.
Every advertising platform these days offers you targeting options. All you need to do is know your audience’s interests and target your ad campaign accordingly.
The aim is to reach out to the right people.
An improperly targeted campaign will go visible to irrelevant audience. Result? You’ll just be throwing money for nothing.
So, what you need to do is know your audience. Know their interests. Know where they live. The gender which most of them belong to. And know where they are on the web (media platforms as Facebook or Instagram).
Once you are there, you’ll be able to finely tune your ad campaign.
2. Content is king; and will always be
Don’t you love how it sounds?
Well, the fact is that it’s a fact.
One thing that can never go outdated is great content. Ever wondered why artists like Led Zeppelin and others of their time never faded away? It’s the great content that we still find intriguing.
The point is that if you too focus on creating better content, you’ll be gaining more than you ever were.
But what does great content mean? What exactly does a great piece of content comprise of? Well, here’s an answer.
Whenever you create new or update your old content, keep these 3 C’s in mind.
- Clarity: Clarity of words is highly crucial while creating content.
While confusing the readers might seem like a good idea to some, turns out, it can quickly turn users off.
The best thing you can do for readers is provide easily readable informative content.
- Conciseness: Using a thousand words to say something worth a sentence?
Where do you think you are taking your readers with that? Let me tell you. To your competitors’ websites.
Nobody likes to read huge blocks of text. Internet audience is choke-blocked with impatient individuals. They want what they want as easily and quickly as they can get it.
Keep this in mind. Shorten your sentences. Cut down on paragraphs. And you’ll see things go better.
- Compellability: Because compelling content converts the best.
It’s simply obvious. We’ve all come across great pieces of content which almost or totally bought us. You remember any of those?
Well, if you do, then use this to your advantage. Go through those pieces and note what’s common in all of them.
Otherwise, simply try to think more before you create content. Try thinking of different possibilities that can make or break the deal here.
3. Website speed
I won’t be amazed if I get to know that 9/10 people have already read or heard about it.
Well, the reason for such popularity is the importance. But why does it matter so much?
Nearly half of the daily internet users log off from a website that takes longer than 2 seconds to load.
And that’s not where it ends. A recent study concluded that a second of delay in page load time can cause 11% fewer pageviews, a 16% decrease in satisfaction, & 7% loss in conversions.
Conclusion? Website speed is really important. So, work it up.
How?
Simply go to a website page speed analyzer tool and take a speed test for your URL(s).
This test will show you a bunch of issues making your website load slow.
Just take a note of these issues and see if you can fix those with Google’s help. If you doubt yourself there, use a SEO Sydney agency to help you.
Final words
Conversions are important for all businesses online. While more leads might not alone make you rich, those clearly help boost your revenues.
In this post I talked about some good CRO optimization techniques. Hopefully this helps you.
Got any doubts? Try discussing this with your marketer buds. It’ll help.
