There’s not a single region in the world that isn’t experiencing a shortage of healthcare workers across the board. From nurses, physicians, to specialist medical professionals, medical institutions both in the public and private sectors even in the most developed countries such as Australia and the US are in need of more eager experts.
With such a situation at hand, increasing the level of competitiveness among medical institutions, hiring and retaining the right medical talent can make or break a healthcare facility. Although the problem stems from various sources, it’s essential for health centers to take matters into their own hands and refine their approach to recruiting.
As an employer, you’re obligated to take a new stance when recruiting employees. How you approach the selection process, the interviews, onboarding, training, and every other element will define how successful you become at discovering candidates suitable for your medical institution, and hopefully inspiring them to stay with you for years on end. Here are a few strategies to keep in mind.
Build a digital presence
Just like potential customers, or in this case, patients, want to research your facility, your technical capabilities, and get to know your expert medical staff, your potential employees want to know what kind of a team they will be joining. You need a website designed not just to inform and attract potential customers, but also to appeal to your candidate base. There should be a dedicated Careers page with open positions, and a simple way to contact your HR team for further information.
Also, your content should reflect your employees, too. There should be blogs about the success of your staff, and regular updates on what you’ve done to improve your medical equipment. Anything that could be attractive to potential staff should be boasted on your site regularly.
Work with recruiting experts
Every single market is different. So, hiring a nurse in the US is an entirely different process from what you’d see in the Land Down Under. That said, you should stay open to working with experts in recruiting to increase your chances of attracting top talent in your target market. Working with top medical recruitment agencies in Melbourne and other metropolises across Australia gives you the advantage to seek out external hiring help while you can focus on running your medical facility.
Customized and targeted strategies are a perfect option for such a specific industry and they can make all the difference in how well you research, reach out, and grab the finest talent available locally. Ultimately, it will help you increase your retention rate as well.
Focus on long-term employee retention
Although most people think of “hiring” as the key step in the recruiting process, it’s the retention of employees that can wreak havoc on an organization in a heartbeat, leaving you stranded and without optimal staff to handle your workload and patients, or to justify your reputation.
Simply put, while you should definitely work on job ads, screening, and interviewing new employees, you also need to put a strong emphasis on retention. Look to your perks and benefits programs, and what you can do to make your stressed staff feel more appreciated, and to tend to their own wellbeing.
Utilize social media
Healthcare is a very specific industry, one of the most human-centric out there, so establishing an emotional connection with your potential candidates is vital for your success. The long-term happiness of your healthcare team is only possible when you show them that you genuinely care. If you look at the Centers for Disease Control and their Twitter presence, you’ll notice that they know how to use their page to raise awareness, educate, and connect.
Plus, this is the perfect stage for recruitment and reputation control, too. You can spot how your competitors are advancing, what they are doing better than you, and how you can build a rapport with your potential candidates.
Until the industry recovers and we see an influx of talent joining the market to fill these gaps, healthcare centers will need to go above and beyond in their efforts to find, train, and retain new staff. This is not an isolated problem that can be handled with a Band-Aid solution. It takes long-term planning and strategizing with these key tactics in mind to ensure stability and improve your recruiting process in the long run.
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