On the heels of the successful launch of Trex Transcend Lineage in Australia earlier this year, the composite decking leader is adding two new colours to the luxury line. Expanding its industry-leading decking portfolio, these new hues boast premium aesthetics, heat-mitigating technology, and superior performance backed by an impressive 50-year warranty.
“The response to our Transcend Lineage decking both from the field and from consumers has been extremely positive”, said Rod Schiefelbein, Australian Market Manager, Trex [NYSE: TREX] the world’s largest manufacturer of timber-alternative composite decking and leader in high-performance, low-maintenance outdoor living products. “The subtle hues and nature-inspired nuances of Lineage boards are sought after by design-savvy homeowners looking to elevate the aesthetics and ease of their outdoor spaces. With the addition of these new colours, there are now Lineage options for any setting and style preference.”
Two New Hues
Trex Transcend Lineage builds upon the impeccable pedigree of Trex Transcend decking with boards that feature the same high-performance and low-maintenance benefits with refined aesthetics that deliver an unmatched natural appearance. Initially launched in two colours, the lineup now includes four luxurious, on-trend hues:
- Carmel (NEW!) a creamy taupe that embodies the glow of white sands and Cyprus-covered cliffs, integrating a toasty brown shade with grey undertones;
- Jasper (NEW!) a deep shade of mocha reminiscent of old-growth forests and rocky mountainsides, incorporating a rich umber hue and delicate streaking;
- Biscayne a light coastal brown that captures the beauty of mangroves and sandy coasts with light honey hues and a natural grain pattern;
- Rainier an airy, mountain grey that mirrors white-capped mountains and wooded sounds with its soft silver tones and delicate graining.
“The latest generation of homeowners came of age immersed in design inspiration from magazines and television to Instagram and TikTok,” said Adkins. “They confidently bring their own personal styles into their homes and seek to integrate that style with their outdoor living spaces as well, so it’s important that we offer products that not only cater to their lifestyles but also to their sophisticated design sensibilities.”
Cool Composition
In addition to their elevated design, Lineage boards are Trex’s coolest of all literally! Heat-mitigating properties engineered into the shell reflect the sun and keep boards cooler* than other composite decking offerings.
“Lineage represents the continued evolution of composite decking from the brand that started it all,” said Schiefelbein. “With these design and engineering enhancements, Trex continues to lead innovation and raise the bar for the entire category.”
Enhancing its appeal, Trex Transcend Lineage is engineered to deliver the look and feel of real timber, but without the environmental impact of deforestation. The sustainable composition of the boards is comprised of 95% recycled and reclaimed materials including a mix of polyethylene plastic film and industrial wood scrap making it an environmentally friendly choice that outperforms and outlasts natural timber. This new line contributes to the more than 446,428 tons of upcycled materials used annually in the making of Trex decking. Furthermore, Trex uses a proprietary manufacturing process that is as green as its final product.
Like all Trex decking, Lineage boards are engineered with a proprietary, high-traffic formulation and ultra-durable integrated shell that resists stains, scratches and mould. They won??t rot, warp, crack or splinter like timber and upkeep is hassle-free. No sanding, staining or painting is ever needed, and spills wash off easily with just soap and water. Trex Lineage boards are also backed by a 50-year limited warranty for added peace of mind.
“Trex Transcend Lineage is a next generation product for a new generation of homeowners,” added Schiefelbein. “It is also engineered to last for generations.”
Lineage boards are available in square and grooved profiles. Grooved boards accommodate the Trex Hideaway Secret Fixing System, which allows for a smooth, unfettered finish free of nails and other visible fasteners. Coordinating fascia is also available.
For more information about Trex Transcend Lineage, visit au.trex.com.
*DISCLAIMER: Although Trex Transcend Lineage is designed to be cooler than most other composite decking products of a similar colour, on a hot sunny day, it will get hot. On hot days, care should be taken to avoid extended contact between exposed skin and the deck surface, especially with young children and those with special needs.
About Trex Company, Inc.
For more than 30 years, Trex Company [NYSE: TREX] has invented, reinvented and defined the composite decking category. Today, the company is the world’s #1 brand of sustainably made, timber-alternative decking and deck railing and a leader in high performance, low-maintenance outdoor living products. The undisputed global leader, Trex boasts the industry’s strongest distribution network with products sold through more than 6,700 retail outlets across six continents. Through strategic licensing agreements, the company offers a comprehensive outdoor living portfolio that includes deck drainage, flashing tapes, LED lighting, outdoor kitchen components, pergolas, spiral stairs, fencing, lattice, cornhole and outdoor furniture all marketed under the Trex brand. Based in Winchester, Va., Trex is proud to have been named 2023 America’s Most Trusted Decking Brand* and one of 2022’s 50 Best U.S. Manufacturers by IndustryWeek. For more information, visit Trex.com. You may also follow Trex on Facebook (trexcompany), Instagram (trexcompany), Twitter (Trex_Company), LinkedIn (trex-company), TikTok (trexcompany), Pinterest (trexcompany) and Houzz (trex-company-inc), or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).
