MONOPOLY DREAMS set to open at Melbourne Central later this year with 1700m2 of immersive MONOPOLY fun to enjoy
With an unparalleled place in every family’s heart and home, MONOPOLY is coming to Melbourne with the opening of MONOPOLY DREAMS in summer 2022/2023, bringing to life the board game that we all know and love.
As part of Hasbro’s rich portfolio of iconic brands, MONOPOLY is the world’s highest-selling board game of all time, having reached more than 1 billion players in 114 countries across the globe. Through MONOPOLY DREAMS, the beloved brand will come to life in a fully immersive experience on the ground level of Melbourne Central, covering a huge 1,700 square meters.
As the brand’s largest immersive walk through experience in the world, MONOPOLY DREAMS allows visitors to fully immerse themselves into the exciting MONOPOLY universe, from visiting MR. MONOPOLY’s home to touring around MONOPOLY City.
Along the way, visitors will be able to try their hand at cracking the vault, go to jail, power the utilities, make a grab for cash, see life-size game icons and more. Visitors will also experience a 4D theater, access exclusive merchandise in the MONOPOLY DREAMS gift store and dine at the themed cafe.
“We are thrilled to be bringing the very first MONOPOLY DREAMS to Australia. We are confident our world class digital, immersive experience will become a prominent tourism icon for Melbourne,” said Mark Connolly, General Manager of MONOPOLY DREAMS.
“The opening of MONOPOLY DREAMS speaks to the power of our brands and our efforts to bring beloved brands to fans and new and exciting ways,” said Matt Proulx, Vice President of Location Based Entertainment, Hasbro. “We can’t wait for MONOPOLY DREAMS to open and for fans of all ages to experience the wonder of MONOPOLY in this new modern, engaging and immersive experience.”
Melbourne’s MONOPOLY DREAMS is the second in the world to launch, following the launch of the Hong Kong experience in 2019, which garnered worldwide acclaim and recognition.
This immersive themed attraction will broaden the visitor appeal of Melbourne, drawing crowds from all around Australia and the world. For those wanting a memorable family outing, themed party or a standout first date this is an experience suitable for all ages.
MONOPOLY DREAMS is set to open its doors at Melbourne Central in summer 2022/2023, with tickets available soon.
To be the first to know about the experience pre-register at www.monopolydreams.com.au