CADBURY ANNOUNCES A MAJOR CHANGE TO EASTER PACKAGING

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  • New-look on the way for some of Australia’s most iconic Easter products.

  • Cadbury set to save an eggstra-ordinary amount of plastic and cardboard packaging this Easter

Cadbury Australia has announced a bold move ahead of Easter, transforming its packaging to drive major savings in plastic and cardboard packaging from some Hollow Hunting Eggs and Easter Gift Boxes sold in Australia and New Zealand.

Australia’s family favourite Cadbury Hollow Hunting Egg plastic crates will move to 12 and 24 pack cardboard cartons, saving 131,000kg of plastic.1

Meanwhile, the plastic blister and excess cardboard in some Cadbury Easter Gift Boxes will also be removed, saving over 200,000kg of packaging.2

“This is one of the biggest and boldest packaging changes we’ve ever made to our Easter range,” said Ben Wicks, Vice President Marketing Mondelez International. “Over the last two years, we have been working hard to re-design our packaging footprint, preserve the taste and quality of our Easter products, and deliver a positive change for Cadbury fans. The move forms part of Mondelez International’s commitment to make its packaging better for people and planet, through reducing packaging, evolving packaging, and improving recycling systems.”

Cadbury lovers can be assured that despite the packaging changes, no change has been made to the brand’s familiar taste or quality.

“We remain dedicated to providing Australians the same delicious Cadbury experience this Easter, whether you’re hunting with family members, or gifting one of our iconic Cadbury products to a loved one. We’ll be working hard to make sure people are able to find the new look packs in store as well as sharing why we’ve made these important changes” Wicks continued.

The company recently invested in Licella Holdings, to progress one of the first advanced recycling facilities in Australia. Licella will use its innovative Catalytic Hydrothermal Reactor (Cat-HTR™) technology to recycle soft plastic waste into a crude oil suitable to produce new food-grade plastic packaging.

And earlier this year, Cadbury also launched its new Snacking Right Hub, a mobile friendly digital platform providing Cadbury fans with up to date recycling and disposal advice and information about Mondelēz International’s commitment to mindful snacking and sustainable sourcing.

The Hollow Hunting Eggs and Easter Gift Box ranges will be introduced as part of Cadbury’s 2024 Easter range – with the new packaging available to hunt in stores from January 2024.

For more information about Cadbury’s sustainability initiatives and packaging savings for Easter 2024, please visit www.cadbury.com.au/easter

1 Amount of plastic saved by switching to cardboard, when compared to the total quantity of plastic that would have been used to pack 204g and 408g Cadbury Hollow Hunting Eggs, based on the total forecast production volumes for Australia and New Zealand for 2024.

2 Amount of plastic and cardboard packaging saved by reducing the cardboard box and retail display carton size and switching the plastic blister to cardboard, when compared to the total weight of packaging that would have been used to pack 168g Cadbury Dairy Milk Gift Box, 172g Oreo Gift Box, 170g Caramello Gift Box, 169g Crunchie Gift Box, 170g Creme Egg Gift Box, 171g Cherry Ripe Gift Box, 153g Caramilk Gift Box, 220g Pascall Clinkers Gift Box, 232g Marvellous Creations Gift Box and 246g Mini Eggs Gift Box (not including the new 160g The Natural Confectionery Company Gift Box, 160g Sour Patch Kids Gift Box and 228g Cadbury Bubbly Mint Bunny Gift Box) based on the total forecast production volumes for Australia and New Zealand for 2024.

About CADBURY and Mondelez International 

CADBURY, Australia’s #1 confectionary brand, has a long history of bringing joy to Australian families with iconic brands such as FREDDO, CHERRY RIPE, MARVELLOUS CREATIONS and CADBURY DAIRY MILK. Australians know when they buy CADBURY DAIRY MILK milk chocolate, they’re getting more than a great taste, they’re getting great quality too, being manufactured in Australia for 100 years. Mondelēz International, proud custodian of the CADBURY brand, creates delicious moments of joy in 150 countries around the world, and is a leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as OREO, LU and BelVita biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. For further information, visit www.mondelezinternational.com

 

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