Have you heard of the pop-up store concept? Pop-up stores, also known as flash retailing, is a trend of opening short term sales spaces that only last for days or weeks before shutting down operations. Pop-up establishments are a great way for businesses to test out a new concept and increase seasonal sales. In today’s article, we have a look at how you can open a successful pop-up store of your own, so read on to find out more!
Ensure You Have All The Necessary Tools
Pop-up stores, whilst temporary in their location, still need to have all the necessary tools that allow for business transactions to occur. This is why it is important that you ensure your pop-up is equipped with tools such as POS systems in Melbourne, EFTPOS facilities and any other form of payment option you accept. It is also important that you ensure your space offers utilities such as WiFi, kitchens, bathrooms or any other facility your business may require to operate.
Have A Specific Goal
Whenever dealing with a pop-up store, it is important that business owners have a specific goal in mind. Whether this is to test a new product/service, get rid of old stock or testing a location before opening a permanent space, having a goal in mind is essential. Pop up stores can serve as a brand-building experiment to attract new customers to your brand or raise awareness of your business.
Select The Right Location
The right location can mean the difference between make or break when it comes to pop-up stores. This is why sussing out the ideal location for your products and services to be offered is key. Have a think about locations – would you like to erect your pop-up in a shopping centre? Perhaps you’d rather locate yourself on a high street. Regardless of your choice, always keep in mind the foot traffic and the kinds of people that frequent the area. It is also recommended that businesses think out of the box and inject some creativity into their pop-ups. Why not operate in an abandoned bus or a shipping container? The possibilities are endless.
Do Your Homework
When it comes to opening a pop-up, it is imperative that you do your homework and paperwork. The last thing you want is to be shut down, which is why doing your research on regulations and laws is essential. Ensuring you are compliant with council laws and cross-referencing your ideas for the space with your landlord is key. Always ensure that you have acquired the necessary permits in order to prevent any disruptions in your plans. Some of the more important things to pay attention to include alcohol licenses, public liability insurance and formal lease arrangements.
Create A Unique Experience
Last but certainly not least, the key to a successful pop-up establishment is ensuring that you create a unique experience for shoppers or diners. It is important that you make your pop-up one that stands out of the crowd and one that will remain in the minds of customers for months to come. Think of it as planning a social event rather than planning a business model. The more fun your customers have, the higher your success rates will be. Don’t forget to pick the perfect colours, themes and music to really add another level of fun into your store.
Pop-up stores are a fantastic way for businesses to test the market, trial new products and create brand awareness. We hope that this article has given you some insight into all the factors that contribute to a successful pop-up store.
