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Karen Ward of Honest to Goodness Named Organic Woman of the Year

Eco Voice
Eco Voice
First published in 2003, Eco Voice is your go-to publication for sustainability news in Australia. Eco Voice prides itself as an independent news platform with a clear focus on sustainability, with articles coming from a diverse range of contributors – all levels of government, corporations, not-for-profits, community groups, small to medium sized businesses, universities, research organisations, together with input from international sources. Eco Voice values community, conservation and commerce. Eco Voice is a media partner of the prestigious Australian Banksia Sustainability Awards – The Peak Sustainability Awards.

Karen Ward, Co-Founder and Owner of Honest to Goodness

Karen Ward, Co-Founder and Owner of Honest to Goodness, has been honoured with the prestigious title of Organic Woman of the Year at the 2024 Australian Organic Industry Awards, held Friday, 8 March at the Pullman Melbourne on the Park, East Melbourne.

“Reflecting on our journey, I’m immensely proud of our team’s dedication to establishing Honest to Goodness as a leader in the organic market, consistently prioritising ethical and sustainable practices,” said Karen Ward. “Receiving the Organic Woman of the Year award is truly an honour and underscores our collective commitment to promoting organic living and sustainability within the industry.”

The awards ceremony recognised Karen Ward’s significant contributions to the organic industry, acknowledging her pivotal role in pioneering a movement towards organic, sustainable practices. Since its inception in 2002 with a humble market stall in Sydney, Karen’s visionary leadership has propelled Honest to Goodness into a leading Australian-owned company dedicated to promoting organics, ethical sourcing and making healthy choices accessible to all.

In addition to Karen’s individual recognition, Honest to Goodness was named as a finalist for Brand of the Year, Business of the Year, and Retailer of the Year. “We are deeply honoured to be named as a finalist for these prestigious awards. This recognition is a testament to the hard work and dedication of our entire team and our steadfast commitment to providing honest, wholesome, and organic products to consumers nationwide.” Said Karen

The company’s continuous success is supported by consumer demand insights unveiled in the 2023 Australian Organic Market Report, highlighting the surging demand for organic products across Australia.

“As revealed in the Australian Organic Market Report 2023, consumer demand for organic products continues to rise, spotlighting the importance of our industry,” added Karen. “Recognition from the Australian Organic Industry further motivates us to continue our mission of providing high-quality, sustainable food options to meet this growing demand.”

With March marking B Corp Month, it’s fitting that Honest to Goodness, a certified BCorp, is celebrated for its commitment to social and environmental impact.

Karen Ward’s award further enriches Honest to Goodness’ distinguished profile, complementing its previous accolades, including recognition as Favourite Organic Brand, Best Organic Wholesaler, and Best Organic Online Store in the 2022 Organic Consumer Choice Awards, along with the prestigious title of Retailer of the Year 2021 from Australian Organic Ltd.

About Honest to Goodness

Honest to Goodness is a family-owned Australian company committed to responsibly sourcing products that nourish people and the planet.

About the Australian Organic Annual Industry Awards

The Australian Organic Annual Industry Awards celebrate the outstanding and innovative contributions of the organic industry members over the past year, showcasing innovative products, businesses, and individuals.



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