New NaturePositive+ Standard calls on product manufacturers, built environment and other industries to shift focus to biodiversity and nature repair as a priority.

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Global GreenTag International announces the first NaturePositive+ Standard™ for products marking a new standard for manufacturing to focus on nature repair then climate.

The Global GreenTag International NaturePositive+ Standard and NaturePositive+ Declaration program for products was unveiled at Circularity 23 in Melbourne today. The standard marks a new benchmark in the certification sector for manufacturing in the built environment and other industries. It enables product manufacturers to improve their processes by not just using carbon as a focus, but to use biodiversity as the focus to achieve carbon drawdown.

Launching the new standard, before an esteemed audience of circular economy and climate specialists, David Baggs, CEO, Technical Director and Co-founder of Global GreenTag International said:

“Biodiversity is the key crucial factor that generates carbon sink potential both above ground and more importantly within the soil, together enabling climate repair by taking carbon dioxide out of the atmosphere, not just deferring new emissions going into the atmosphere and that’s an important distinction.

“We are changing the focus on what kind of offsets are purchased by offsetting carbon using ecosystem and forest restoration – a process that 190 Nations have already signed up to through the recent global Montreal Kunming Biodiversity Protocol.  Our intent is to help manufacturing and construction sectors first, to get up and running in nature and climate repair. Products are the basis of our lifestyles and the entire built environment, so we have to focus on the quality of products and materials that are being made.

“What we see as missing are the scientific metrics for manufacturers to reach for and be guided by that allow the importance of nature and the repair of nature to be included in the assessment and ultimate certification of each product. This is what our NaturePositive+ program will be delivering, a rational process for manufacturers to follow encompass into their product designs, production processes and management of their product at end of life and beyond.”

More information about the Global GreenTag NaturePositive+ Standard and Declaration program program can be found here: HERE


Global GreenTag™ International Pty Ltd assesses products for all aspects of impacts on human health, ethical labour supply and the environment. The company was established in 2010 as a third party verified Conformance Conformity Assessment Body that conducts the award winning Global GreenTagCert™ certification program, and a third party, multi-criteria, consensus based and externally verified Type 1 Ecolabelling Program that complies and operates under strict International Standards.

Global GreenTag websites and all marketing collateral for every product certified by Global GreenTag are verified as ‘fit for purpose’ and compliant with ISO 14021. What’s more, Global GreenTag’s governance and its own external verification and certification is set against standards such as ISO 14024 (Ecolabelling), ISO 17065 (Conformance Assessment) and ISO 9001 (Quality Management) among others.

Voted one of the Top 100 Most Trusted Brands in Australia for 3 years running, Global GreenTag currently has more than 16,000 products in certification by over 230 manufacturers with factories in more than 20 countries. Global GreenTag™ certified products are determined as healthy for use using the best science available, with the results being peer reviewed by highly qualified, external consultant Toxicologists.

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