Pooh’s Loo Lost to Deforestation: New Book Hopes to Save Hundred-Acre Wood

• Who Gives A Crap reimagines A. A. Milne’s 1926 original Winnie-The-Pooh for the modern world

• The Hundred Acre Wood has been reduced to stumps, reflecting the global environmental impact of deforestation from 1926 to today

• Every day, over 1 million trees – or four of the iconic Hundred Acre Wood – are cut down to make traditional toilet paper

Who Gives A Crap, the world’s cheekiest toilet paper brand, has today unveiled Winnie-The-Pooh: The Deforested Edition, a first-of-its-kind reimagining of the iconic children’s book, to highlight the impact of deforestation across the globe.

A. A. Milne’s 1926 classic Winnie-the-Pooh entered the public domain in the United States in 2022 and now with the refreshed release, joins a growing list of books and films that have been controversially updated for the modern world. Who Gives A Crap is, however, the first to update a piece of classic literature to reflect environmental changes.

While the original story by A. A. Milne has remained unchanged, the illustrations have been reimagined to represent the impact of land cleared every day to make traditional toilet paper. Where once lush trees stood, home to the many furry friends, they have now been replaced by felled tree stumps. The revision has also been extended to the iconic Hundred Acre Wood map, depicting the widespread impact on all of Winnie-the-Pooh’s friends.

Who Gives A Crap Founder, Simon Griffiths is hopeful that reillustrating Winnie-The-Pooh will unite bums across the world to help protect our forests, “Arguably the most beloved children’s book of all time, many of us have fond memories of reading Winnie-The-Pooh and transporting ourselves into Pooh’s adventures in the Hundred Acre Wood. By ‘deforesting’ this iconic, imaginary land, we hope to shine a light on the fact that every day over 1 million trees are destroyed to make traditional toilet paper.”

“Globally we continue to blissfully wipe and ignore the impact large-scale toilet paper production has on the environment around us. Making small changes to your everyday toilet routine can make a big difference,” says Griffiths.

Who Gives A Crap provides an ethical solution to loo woes by creating toilet paper from 100% recycled paper fibres, or bamboo.

Winnie-The-Pooh: The Deforested Edition has been sustainably created with recycled paper, from old notebooks and office supplies, and is only available for purchase in the US via the Who Gives a Crap United States website. All proceeds will go to Who Gives A Crap’s WASH (water, sanitation and hygiene) partners to help give everyone access to clean water and sanitation.

About Who Gives A Crap

Who Gives A Crap is a B Corp certified business, recognised for the highest levels of environmental and social impact. All of their products are plastic free, made with sustainable materials and delivered to nearly 40 countries with complimentary carbon neutral shipping.

The business launched in 2012 when co-founders Simon Griffiths, Danny Alexander and Jehan Ratnatunga learnt that billions of people do not have access to a toilet. From the beginning, the company has donated 50% of profits to clean water and sanitation non-profits worldwide. To date, Who Gives A Crap has donated over AU$11 million to partners around the world that work with local communities to improve access to water, toilets and hygiene solutions. The company strives to continually reduce its environmental footprint whilst helping billions of people in need.

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