The midst of a global pandemic isn’t the time to be growing a brand, right? Wrong! In fact, it’s a better time than ever to be expanding and making the most of your social media and PR services.
It’s safe to say 2020 has been the strangest year we’ve seen for decades, but it has also presented some fantastic marketing opportunities for businesses to take advantage of. Here are just three you could be missing out on…
Social media advertising
Allowing specific audience targeting, personalised messaging and budget setting, social media advertising is arguably the most effective form of advertising out there for businesses.
Research shows that 26% of people who click on a Facebook ad end up buying the product or service, and surveys indicate that brands will almost double their social media advertising spend in the next three years, so it’s important to get to grips and get into the mix before it’s too late.
Your audience are spending more time than ever on social networks, so there’s no time like the present to begin your campaign. Choose your demographic, set your budget, refine your messaging and get ready to see your reach skyrocket.
Chatbots
Chatbots aren’t necessarily the new kid on the block, but with many firms running on low staff numbers due to the pandemic and constantly evolving technology, now is the time to utilise them for your business.
Recent research shows that 88% of customers expect a response from a business in less than 60 minutes, while 30% expect it in 15 minutes or less. With a chatbot in place on both your social media and website, customers can be kept happy by waiting mere seconds.
As the saying goes, knowledge is power. Chatbots can simply be programmed to answer any incoming FAQ’s on platforms such as Facebook messenger and Twitter DMs, giving customers information they need without using precious staff time.
TikTok
It may have been introduced as an all-singing, all-dancing platform for Generation Z, but if there’s one thing we’ve learned in 2020, and especially during the recent lockdown, it’s that no social network is off limit for businesses.
With little else to occupy us, we’re spending more time than ever on our phones, and TikTok is the network of choice, with the average user spending 52 minutes a day on it. Thanks to hashtags such as the #Over30sClub, the platform is aging up faster than ever before, making it even more relevant for brands.
From user-friendly challenges like Chipotle, to Gymshark’s extra-relevant workout videos, brands in all industries are using the network to show a lighthearted side to their business. With endless editing tools and features allowing you to create low-cost, creative and relatable content, there’s never been a better time to take the plunge into TikTok.
If you’re looking for PR services deliver campaigns that reach the hearts and minds of your audience, try Harvey & Hugo in Darlington. They are a PR agency who can help build your brand and make the most of all the tools on offer in 2020.
