Walking the walk: Anna and Caitlin from lady-brains have invested in The OneTwo, a female founded start-up from their community

211101 OneTwo SH01 0056 2000x
211101 OneTwo SH01 0056 2000x

Lady BrainsAnna and Caitlin from Australia’s top entrepreneurship podcast lady-brains have finalised their first angel investment in a female-founded business from their community – The OneTwo.
The OneTwo is a bra tech start-up whose ambition is to solve the discomfort that many women feel when it comes to their underwear. Co-founded by Margot Balch, who launched The Iconic in Australia, and Maria Golushko, who comes from building luxury fashion brands in New York, The OneTwo is aiming to disrupt an entire industry that has traditionally been managed by men.
The idea for The OneTwo sprung from my own frustration with trying to find a bra to fit my body shape. I wanted a beautiful, comfortable bra to work under clothes but consistently felt like I could not find a bra that fit perfectly.”
“Then I started mentioning it to my friends. And one-by-one, they responded that they shared my problem. Like me, they’d go into a department store and try on 10+ bras only to buy the least-bad one. I thought I had a strange body that didn’t fit bras but turns out most of us leave the changeroom feeling that way.” Ms Balch said.
lady-brains first met The OneTwo at the end of 2020 during lockdown when Maria participated in their founder mentor program The Brains Trust. They were already long-time listeners of the lady-brains podcast.

“We were working with Maria when their idea was just starting to take shape, and it’s been so amazing to see everything they’ve been working so hard on finally come to life.” Anna said.
After the mentor program wrapped up Margot, Maria, Caitlin and Anna continued building on their friendship, but it wasn’t until April 2021 when Maria and Caitlin met to discuss the idea of creating a podcast that Caitlin saw an opportunity to take it one step further and invest in the brand.

“When Margot and Maria told us that the industry standard is to test only a 12B (34B) size before going into production even though most women average somewhere between a C-D cup, we were shocked. When they described their innovative approach to fitting bras – by testing hundreds of women across a range of sizes – we knew there was a huge opportunity to revolutionise the entire category.” Caitlin said.
“We also couldn’t believe that even though Margot and Maria were building a business specifically to solve a daily problem faced by women, at that stage there were only men on their cap table. We knew we wanted to get involved and so we made the decision to invest.” Anna said.
Off the back of raising their pre-seed round, last year The OneTwo ran a Kickstarter campaign that saw them pre-sell over $100k of bras in just 30 days to women all around the world. “When that happened, we knew we were onto something significant,” Margot said.
During this time Anna and Caitlin, who typically interview successful founders many years into their business journey, realised they had a unique opportunity to share The OneTwo’s incredible story in real-time.
“We decided to create a documentary-style podcast series, peeling back the curtain to reveal what it has actually taken to get The OneTwo off the ground – the blood, the sweat, the tears – all of it,” Anna said.
“Across five episodes, listeners will hear how Margot and Maria met during an accelerator program, their experience of co-founder ‘dating’, how they navigated losing their factory during COVID, to their challenges fundraising and the adrenaline rush of their Kickstarter campaign…all while Margot was pregnant and had her second baby. It’s a captivating listen for any founder or would-be founder.” Caitlin adds.
lady-brains’ five-episode series featuring The OneTwo will be dropping every Tuesday in April. Listen to Episode 1 – How Margot Met Maria on AppleSpotify, and all other podcast platforms now.

  • Oceania Luxury Travel Co Luxury Travel Australia FiveStarAsutralia.com Banner 728x90 1