Running your own business is challenging at the best of times, but participating in a non-stop competitive market often seems impossible. Online marketing is one of the easiest ways to get your business ahead of the competition. In fact, according to statistics, Australia’s online advertising revenue is 9.1 million AUD, with the revenue produced by search based online advertising adding up to 3.98 million AUD alone. However, you need to have the perfect strategy planned out if you want to digitally market your business successfully. Luckily, there is a lot that you can do to promote your business, especially in a city like Toorak which is known as “the wealthiest part of Melbourne.”

Social Media Advertising

Nowadays, almost everybody uses some form of social media in their daily life. Statistics from the start of 2021 showed that Facebook and Instagram have 16,500,000 and 9,000,000 monthly active Australian users respectively. So, establishing a strong social media presence should be one of your top priorities. You’ll be able to reach several different demographics this way and your marketing posts will reach the people who have similar interests. Some demographics are more active on certain platforms, so it is best to spread your presence across a few.

One tip for marketing on social media is to have all your profiles on different platforms correlate with each other so that there is an easy link. Put a link to your website on each platform and try to use the same profile picture and name as well. You’ll be able to cross-post your own advertisements on different platforms, build up a loyal following by interacting with potential consumers, check out your competitors, and show that businesses don’t always have to be formal. In the modern age, if you don’t involve social media in your online marketing, you’re at a huge disadvantage.

A Polished Website

You’ll need a strong focal point for your digital marketing strategy. A website gives you somewhere to direct customers after generating interest in your products. If it is organized and user friendly, customers should be able to navigate it easily and have a look through what you’ve got on offer. Always provide your contact details on your website so that you can promptly respond to any queries or complaints.  Think of your website as the shop window to your business. Having that shop window be digital means that you can make it look however you want it to look. You should aim for a website that is packed full of information, but keep it organised so that the information isn’t overwhelming.

SEO Strategies

You should be picky with the words included in your online marketing because these keywords will contribute to your search engine optimization (SEO) strategy. In other words, SEO professionals will turn marketing into profits and will get you the results you want. For example, if your business is a bakery, your keywords could include “bakery,” “cakes,” and “baker.” These are some of the words that people are most likely to search online when they want to find a bakery, so using optimal keywords will have your website appear higher in the search results. You’ll also be able to use SEO to drive local online traffic to your website, which will promote your business to customers specifically in Toorak, so ensure that you always put your location on your website.

Understanding SEO and the other ins and outs of online marketing can be difficult, especially since it is so integral to businesses nowadays. It was reported that as of November 2020, Google share of search engine traffic in Australia is 94.24%, which demonstrates the enormity of the role that Google plays in marketing strategies, and it is just one of many search engines. Luckily, you can plan your strategy by consulting professionals from a digital marketing agency. They can help you get clarity on social media strategies and improve your Google ads and SEO techniques, among others. 

Toorak is the perfect place to launch a business, especially if you can transform your business ideas into a viable form of digital marketing. And if you are willing to put even more hard work into your business, you’ll soon be reaping the rewards of increased revenue and a bigger following. Conquering the online market puts your business even further ahead of your competitors and establishes its presence locally in Toorak and globally.

Photo by Stephen Phillips – on Unsplash

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