Xplore Melbourne is a free self-guided, augmented reality scavenger hunt, featuring art, music, and discovery points across the city of Melbourne. Showcasing hidden bars and restaurants, retail, accommodation and other venues impacted by the challenges of COVID-19, each month will spotlight different local artists, musicians and much-loved venues in a bid to reactivate the CBD through physical and augmented experiences.
Kicking off early November and transforming parts of the city until January 2022, participants will start the treasure hunt at the corner of Swanston Street and Collins Street, scan the QR code to activate the Acknowledgement of Country and find the clue for the next location. Xplore Melbourne activates ten different locations that will creatively unlock art, music as well as offering up exclusive specials, such as retailer discounts, free tickets to the NGV, multi-night stays at a CBD hotel, and more.
Some of the best and much-loved local artists the state has to offer are involved in the project. Expect to see new large-scale artwork by artist MEGGS, and existing works reimagined by the likes of Mike Makatron, DVATE, Sofles, Adnate (pictured left), and Kitt Bennett. The commissioned and existing artworks will be brought to life and through the augmented reality that will take over public spaces across the city.
In partnership with the GRID Series and Melbourne Symphony Orchestra, music performances also powered by AR will showcase an exciting roster of budding local talents such as Flewnt, Mac-Eleven, SRISHA (pictured below), KrookLetter and Cry Baby. Walk down laneways to see musicians virtually ‘busking’ from the palm of your hand.
Melbourne is a globally recognised, locally loved, and vibrant city. Unique Melbourne events are what makes the city tick and creating memorable experiences for each and every visitor is a part of the city’s cultural fabric. The City of Melbourne acknowledges and embraces the role events play in building all aspects of a bold, innovative and sustainable city.
“We are focused on bringing back the buzz to Melbourne, which is why we are proud to support Xplore Melbourne through our City Reactivation Event Grant program”, says Lord Mayor Sally Capp. “It will inspire people to rediscover our marvellous city by uncovering street artists, musicians, hidden bars and restaurants, accommodation discounts and more.
“Xplore promotes pride in Melbourne, supports our local businesses, helps to keep Melburnians in jobs and ensure our economic recovery is swifter and stronger.”
Xplore Melbourne is a free augmented reality outdoor art exhibition for everyone to enjoy.
Local artists and musicians will have their art come to life and reimagined, with the city as their backdrop and special offers, giveaways and prizes embedded throughout the interactive journey spanning ten CBD locations.
Prizes include:
● NGV – 10 double passes for current ticketed show at NGV – Gabrielle Chanel. Fashion Manifesto exhibition opening at the start of December. (December)
● Grand Hyatt Melbourne – High Tea in Style by Cristina Re’ for two with free-flowing sparkling in Collins Kitchen for two, valued at $218 (November)
● Franco Jewellers – A necklace valued at $179 plus offering 25% off wedding and engagement rings for Xplore participants (December)
● Quest Docklands – 2 x 2 nights at Quest Docklands – (December and February)
● Collins 234 – $100 gift card (January)
● Royal Botanic Gardens – 2 x Forest Therapy Vouchers Post to reflect that the program isn’t currently running due to restrictions. Vouchers will be honoured for 12 months and can be redeemed once Forest Therapy starts again (November)
● Docklands Private Collections – 2 nights in a 2 bedroom, 2 bathroom platinum water view apartment including welcome champagne and car parking (December)
● Temelli Jewellery is giving away a customised 9ct yellow or white gold initial necklace plus offering 10% off all jewellery in stock (January)
● 3 x $500 vouchers to be spent in businesses within the CBD (monthly)
● Caps and keyrings – collect from Visitors booth
For more details and future announcements, head to https://www.xploremelb.com.au/
Xplore Melbourne is produced by VEE Agency and supported by the City of Melbourne and the Victorian State government.
@xploremelbourne_ #Xploremelb #Melbournemoments
