One of the most effective ways to communicate with modern customers in the digital space is through video marketing. Practically, across all internet platforms, videos have become the most popular and desired type of content. Video production trends in 2021 have been fine-tuned to meet the demands of video marketing. Every successful brand and organisation now relies on video marketing. Video production is being done for a variety of platforms, including news feeds, social media, and publications. With the rising trends in the world, video marketing is no exception!

We’ll go through the top video marketing trends to consider in 2021 in this article.

Let’s get started.

Video Engagement

The use of video marketing is the most essential trend seen recently. There will be 1.9 billion online video users by 2021. According to recent data, in 2020, up to 85%  of organisations will have employed video marketing in some capacity. This represents a 24% growth from the recent preceding years when just 61% of organisations employed video for marketing.

If you want to take advantage of the video marketing trends in 2021, the reason behind video creation needs to be known prima facie. Explainer videos, presentation videos, testimonial videos, and videos created for sales and advertising are currently the top video trends.

Increase In Live Streams

Despite the fact that live streaming continues to be the top video marketing trend for 2020, its significance is still underappreciated. Many companies are still using pre-recorded movies to promote their brands or products. Yes, high-quality pre-recorded media can help a company’s market position. It does not, however, make expansion any easier. Live streaming, on the other hand, is very varied and entertaining, and it may quickly expand your audience reach.

Live interviews are one of the most common types of live streaming in businesses nowadays. This allows the two audiences to become acquainted, and the content travels much more quickly.

The Rise In Short-Form Videos

A short-form video is defined as a video that is less than 2 minutes and 30 seconds long.

Brandon Sanders, a digital marketer at HubSpot Academy, points out that short-form content might vary depending on the platform.

“Short-form video is really getting shorter, lending itself more to 60-second to two-minute videos,” he noted, citing the rise of services like TikTok, Reels, and Vine. “I believe that the perception of short-form material on platforms like YouTube is around the 10-minute sweet spot because YouTube content is more thorough and lengthier.”

So, when it comes to short-form video, Youtube is the exception, while TikTok and other rapidly rising short-form video platforms are the rules.

Video Content Generated By User.

User-generated content, including video content, plays an important role in marketing initiatives. User-generated video content is, in fact, one of the top video marketing trends for 2021.

Its success in attracting and retaining users is undeniable. On YouTube, videos created by users receive up to ten times the number of views as branded material. Not only that, but studies show that users who arrive at a site via user-made videos spend twice as much time there. Videos generated by users also convert consumers into customers considerably more effectively. 

Video Advertising Growth

The possibilities of video marketing are rising with the introduction of new platforms and formats.  

Digital video advertising spending will reach $37,970 million in 2020, according to Statista. The annual growth rate of spending in this area is predicted to be around 4.3 percent, according to projections. By 2023, the market will have grown to $43,073 million in size.

Increase In AR And VR Content 

The emergence of augmented reality (AR) and virtual reality (VR) is one of the biggest video marketing trends for 2021. (VR). According to Statista, the market for augmented reality and virtual reality is expected to develop over the next few years, reaching $72.8 billion in 2024. 

Given its ubiquity, it’s something you should surely include in the video marketing approach for 2021. This is a fantastic alternative to the experience of physical shopping, which will remain limited in 2021.

Increase In Videos Made For Shopping

Since e-commerce expands, more firms are beginning to provide consumers seamless purchasing experiences. The growth of shoppable videos is one of the most recent trends in video marketing. 

Buyers will have an interactive experience with shoppable videos since they will be able to buy the goods mentioned in the video advertisement right from the video itself. As it eliminates the need to hunt for the goods advertised in the ad, quicker and smoother transactions take place.

Not only in 2021 but also in the future, this is going to be one of the most popular video marketing strategies. Shoppable videos have already outperformed display advertising in terms of engagement, notably clickthrough rates and conversions.

Virtual Events Will Remain For A Long Time

A significant effect of the coronavirus pandemic has been in the live events. Even as constraints lift and physical events become more feasible, many events will continue to be held online in the future too.

Attendees can be present and absorb the content with ease, cutting down on travel time and allowing the event to reach people globally. It reduces the burden of rent and also allows organisers to accommodate as many people without any space constraints.

As it has a lot of benefits, the chances of video marketing at these events are more. This can be one of the major video marketing trends in 2021.

Wrapping Up

The events of 2020 did little to slow the rise of video, and they continue to do so.

The production (and consumption) of video has been accelerated in various ways. Mainly, with people being secluded in their houses and some teams operating with fewer budgeting and resources than before the pandemic.

The video appears to be on track to continue its ten-year meteoric rise into the next decade. Hence, it is the best time to invest in video production and video marketing and boost revenue.