Australian-owned brand brings over 30 years of expertise and CSIRO collaboration to the growing wellness supplement category
Hab Shifa, Australia’s most trusted manufacturer and distributor of Black Seed health products, is reaffirming its position at the forefront of the country’s natural health industry. With more than three decades of combined experience in the production of health foods, the Victorian-based company has built a reputation for delivering premium wellness supplements that are grounded in both ancient tradition and modern science.
Founded in 2010, Hab Shifa was the first Australian company to introduce a comprehensive range of Black Seed (Nigella sativa) products to the domestic and global marketplace. Today, the brand’s products are distributed to over 3,000 stores across Australia and are available online at habshifa.com.au, with international shipping available worldwide.
At the core of Hab Shifa’s offering is its standardised Black Seed Oil, formulated to deliver a measurable concentration of Thymoquinone (TQ) — the primary bioactive compound found in Nigella sativa. Unlike many competitors whose products contain TQ without disclosing potency levels, Hab Shifa publishes its TQ concentration and subjects every batch to independent third-party testing. The company’s Black Seed Oil is listed with Australia’s Therapeutic Goods Administration (TGA), giving consumers confidence in its quality, safety, and regulatory compliance.
Science Meets Tradition
Nigella sativa has been used across Middle Eastern, South Asian, and African traditions for thousands of years. Its active compound, Thymoquinone, is now one of the most widely studied natural bioactives in modern nutritional science, with research supporting its role as a potent antioxidant and its capacity to support healthy inflammatory response, immune function, cardiovascular health, and overall cellular protection.
Hab Shifa has taken this research further by collaborating with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) to develop advanced extraction methods that preserve the potency and integrity of Thymoquinone through the production process. The company uses only non-GMO, organically grown, pesticide-free and non-irradiated Nigella sativa seeds, sourced directly from farms in India, and processes them in a HACCP-approved facility using cold-press extraction — without the use of heat, chemicals, or solvents.
“We oversee the entire journey of our Black Seeds from cultivation right through to bottling. That end-to-end accountability is what sets Hab Shifa apart.”
A Growing Product Range for Whole-Body Wellness
Hab Shifa’s product range has expanded well beyond its original Black Seed Oil to address a broad spectrum of health needs. The brand now offers targeted formulations including ImmuneQ for immune support, JoinTQ for joint mobility and flexibility, and ImmuneQ Junior — a chewable tablet formulation designed specifically for children. The range also includes Australian Manuka Honey products, with options featuring added superfoods such as blueberries and hemp powder, offering antioxidant-rich alternatives for everyday wellness.
Each product in the Hab Shifa range is manufactured to Australian standards, produced without unnecessary fillers or synthetic additives, and formulated to support specific health outcomes including immunity, energy, cardiovascular health, skin and hair health, general mental wellbeing, and healthy metabolism.
Meeting the Demand of Health-Conscious Australians
Australia’s natural health supplement market is growing rapidly, driven by consumers who want transparency, efficacy, and clean-label products that work with the body’s natural systems. Hab Shifa has positioned itself as the answer to that demand — offering products rooted in centuries of traditional use, validated by contemporary research, and produced to the highest standards of Australian manufacturing.
The company’s growing social media presence — with over 12,000 followers on Instagram — and its participation in major Australian health industry events, including the Go Vita Expo, reflect a brand that is actively engaging with the health-conscious community it serves.
Hab Shifa products are available through the company’s official website, leading health retailers, pharmacies, and online marketplaces across Australia. Free shipping is offered on qualifying orders within Australia.
About Hab Shifa
Hab Shifa is an Australian-owned company specialising in the manufacture and distribution of Black Seed and Manuka Honey health products. Established in 2010 and headquartered in Hallam, Victoria, Hab Shifa is Australia’s leading producer of Black Seed products, with distribution across more than 3,000 retail outlets nationwide. All products are TGA-listed, independently tested, and manufactured to Australian standards. For more information, visit habshifa.com.au or contact info@habshifa.com.au.
