Would you trust a brand more if an AI model recommended it? For many, the answer is yes – and it’s changing the very nature of PR & Comms.
Our latest report digs into the changing nature of trust, as audiences turn to AI models for quick answers instead of going to organisations or media outlets directly, with AI fast becoming the final stop in the comms cycle.
This report unpacks:
- Why trust has shifted, and where audiences are having these conversations
- Why AI has become the last stop in the comms cycle
- Methods for staying on top of your brand trust and reputation
The post How AI is destabilising trust and reputation amongst audiences? appeared first on Isentia.
